McCormack Design

When we look at design, we look at the complete user experience. In our process of contemplating new ways of reaching users, new ways of engaging with users, inspiring them and facilitating their evolving needs we always start with the whole, what everything else looks like up to and around the point where they are coming into contact with our design influence. This is not a new idea, it’s a reality that designers, architects, business owners are increasingly recognising as the vital difference between a good design and a great user experience. Good design used to be preoccupied with solving the targets immediate vicinity problems as a process or good ergonomics, pleasing aesthetics and appropriate production efficiencies. Technology has eliminated the barriers between the users and the object as we engage with life through multiples of interconnected platforms. The digital and physical are now so interconnected that as designers we have to consider the holistic approach and that’s what’s happening across the industry. Diverse teams of creatives are required to deliver an enhanced user experience. Industrial designer and entrepreneur Lee McCormack works with a wide range of specialists in order to develop a new idea, acknowledging that no individual designer can create a truly holistic design solution, however, for a project to be successful it requires strong creative leadership. Holistic design requires a clear vision of the creative process while remaining open to new or contradictory ideas to prevent the core idea from being lost or diluted. Developing products takes a lot of time and money and so investing energy and resources into disruptive ideas is not at all easy from everyone’s perspective and so we put great emphasis on innovative research to reduce the inherent risks at every step of the way as much as possible.