McKinnons

I help recurring revenue companies with $3M+ ARR fix lead flow and operations fast. Case Studies: 1) Category: Direct Response Health: - Products: Supplements and Info Products - Rev: $10M to $100M; - NP: Up $20M; - Time: 36 months - Results: - increased product launch speed from 2 years to 4 months, and - rebuilt processing and inventory support. 2) Category: Direct Response Health: - Products: Supplements and Info Products - Rev: $10M to $50M; - NP: Up 580%; - Time: 22 months - Results: - rebuilt ops to end processing problems, - restructured ops to stop stockouts - supported finance to monitor cash to avoid challenges, and - led integration of purchased third party offers. - Products: Supplements and Info Products 3) Category: Direct Response Health: - Products: Supplements and Info Products - Rev: $36M to $44M; - NP: N/A; - Time: 6 months - Results: - built customer model to develop data driven customer avatars 4) Category: Business Services: - Products: Retail Services - Rev: $2M to $8M - NP: N/A - Time: 3 years - Results: - rebuilt technical infrastructure to support client needs and fight fraud. 5) Category: Building Materials Distribution: - Products: Retail Services - Rev: $500M to $1000M - ROCE: 0% to 32% - Time: 4 years - Results: - designed and led change effort to change inside sales commodity pricing. Built decision model. Used ERP to systematically embed model in process and improve contribution margin. - rebuilt vendor and product evaluation models. Led to negotiation of improved rebates and product and vendor selection changes. As a fractional executive, I solve business problems by: - building simple models of business systems, and - build and executing experiment driven frameworks. Problems I solve: - I want more good customers and less bad customers. - I want more good days and less bad days.