McMaster Institute Research & Innovation

The McMaster Institute for Deep Adaptation and Sustainability has been at the forefront of sustainable business practices and conscious investment for over 24 years. Based in Hong Kong, we bring together the most innovative and active minds globally to develop Coaches, Councils, and Ambassadors dedicated to promoting sustainability. Our mission is to foster Individual Social Responsibility (ISR) and drive impactful change through strategic collaborations and cutting-edge projects. Our Services: Sustainable Business Coaching: We guide businesses in Hong Kong and across Asia to implement sustainable practices and achieve long-term success. Holistic Workshops: Our workshops integrate ancestral knowledge with modern strategies to promote innovation, resilience, and conscious wellness. Global Networking: We leverage an extensive network to connect clients with global leaders in sustainability, business, and academia. Key Initiatives: Caring Currency & SDGtoken of Appreciation: Promoting the free distribution of these tools to foster a culture of appreciation and social responsibility. ISR for Every 3x3 Pixel Plot: Driving sustainable actions across communities and industries through our initiatives. Achievements: Global Reach: Partnerships with top institutions such as Hong Kong University, Chinese University of Hong Kong, and Harvard University. Innovative Projects: Eco-entrepreneurship in Brazil, tree planting in China, and electronic recycling in Canada highlight our global commitment to sustainability. Thought Leadership: Founded by Philip McMaster, a recognized leader in sustainability, who developed frameworks like Dragonpreneurship for ethical business practices.