mConsult

mConsult is the strategic marketing consultancy division of GroupM and work with brands on Market planning Market opportunity assessment Market and Consumer segmentation Go-to-market strategy Launch and distribution planning Market expansion planning Pricing strategies Business Plans Investment impact measurements Our strategies are based on: Scientific Approach: We use proprietary tools and frameworks for scientific planning. Consumer Insights: We use consumer insights from cross categories consumer surveys to work on consumer and market segmentation. Cross Category Learnings: GroupM has an experience of working across categories. mConsult leverages cross category insights to do brand planning. ROI oriented solutions: Our plans and strategies are outcome based to provide target oriented strategies.