m.core Institute for Marketing and Consumer Research

Our focus is on the human being as consumer. Consumption is present in all domains of human behavior. Studying consumers means addressing phenomena which are relevant to individuals and society. We embrace multiple perspectives and approaches because deep insights demand multiple view points. We are particularly known for our unique insights into the powers of ownership, the frame of customer value and the psychology of sustainable and responsible behavior. Curiosity, reflection and respect guide all our actions: as experts, researchers, teachers, partners and colleagues.