Meant

Meant® is a language-led brand strategy and brand innovation firm that helps businesses make hard things simpler, new things more engaging, and nuanced things more discoverable. Meant thrives in two domains. Brand strategy, where projects help capture and communicate the intent of teams who are building or repositioning brands or portfolios. Brand-led innovation, where well-articulated scenarios for product, service, or technology roadmaps are often the first vision of the inevitable. Meant was founded by Mike Mooney after 25+ years as a writer and a strategist at two leading interdisciplinary design consultancies. The name is meant to evoke ‘meaning making’ in a noisy world.