Medha Research and Consulting Private Limited

A Market Intelligence and Knowledge Advisory boutique, Medha is founded and led by a team of research and consulting professionals who have been trusted strategic advisors to business leaders across US, Europe and India for 20+ years in the Information and Communication Technology (ICT), Telecom, and Automobile industry domains. Medha is all about helping you explore options, understand and leverage insights towards ensuring a successful strategy. Our Vision, Mission, goals, objectives and activities are centered on a single point of focus – “Your Success”! How can we help? Our Market Intelligence and Knowledge Advisory Practice Platform (‘Ask Medha’) empowers business leaders to excel at strategic decision making, leveraging the power of well-researched and actionable insights. ‘Research Vani’ is a platform which helps B schools to interface with best practices from Industry, helping students bridge the gap in terms of employability skills. Market Intelligence Insights are derived based on current and potential customers, size of the addressable market, issues affecting the purchase patterns, trends influencing demand – now and in future, cross marketing initiatives, regulatory environment and its role in shaping demand-supply dynamics, specific studies to understand customer segments, purchase behavior, demographics, cultural nuances influencing purchases, among others. Competitive Intelligence Competitive Intelligence is not always about insights into performance of competitors. It is also a road map for market leaders to constantly benchmark themselves towards realizing their optimum potential, while staying ahead in an increasingly fast-paced world where innovations threaten status quo.