Media 20/20

Media 20/20: The Next Decade explores the ever-changing media industry to uncover the trends and ideas that will change the way we create and consume media over the next decade. With specific commentary from dozens of influencers and decisions makers across entertainment, technology, commerce, advertising, marketing, and media outlets, Media 20/20 provides rare insight into the industry with an eye on the next decade. This book is an industry reference guide filled with success stories and lessons learned that is a must-read for media minds at all professional levels. The book was created by Jeff Lundwall and Christine Godleski; two former senior media executives, now consultants to media companies.