Mediapulse AG

As an independent industry organisation, Mediapulse is charged with collecting data on the usage of radio and TV programmes as well as online services in Switzerland. This data is considered to be the official currency and is used by broadcasters and programme makers, publishers, the advertising industry, government agencies and for research. The data products provided by Mediapulse allow the electronic media and advertising market in Switzerland to observe, compare, evaluate, bundle and structure itself. By continuously innovating the sampling systems and methods used, Mediapulse keeps up with the dynamic changes in the object of its research and thus guarantees a valid, reliable depiction of the media market. Mediapulse stands for a transparent, independent, objective and scientific approach to media research and is under the supervision of DETEC (OFCOM). The most important areas of the market are represented on the Board of Directors of Mediapulse AG and the Board of Trustees of the Mediapulse Foundation.