Mediarisk

The only media auditor in Greece and Cyprus with an uninterrupted track record since 1998, after stepping down from MEGA Channel (Com. Dir.). Advertisers are getting: •• Independent media auditing grounded in industry best practices. •• Digital & TV cost benchmarking to measure cost-efficiency. •• Month-per-month performance tracking & timely corrections by media agencies when needed. •• A holistic view that balances quantitative KPIs like GRPs and CPMs with indicators like REACH quality and campaign structure. •As recommended by WFA and EACA, working with a media auditor is the most effective way for advertisers to ensure accountability, at a cost typically under 0.75% of media billings, and returns significantly higher. •• MP regularly contributes expert insights in the press, like the last page in every issue of “Marketing Week” Greece, and MEDIARISK is often invited to oversee media pitches. Our long-standing, collaborative relationships with the media buying agencies, ensures a constructive and forward-looking auditing process. ••Whether it’s ensuring better REACH efficiency, tightening media buying outcomes, or optimizing digital and TV investments, Mediarisk blends local expertise with global best practices—helping brands turn media into a competitive advantage.