Meforest

meforest started as a grassroots movement materialised in the form of an inclusive apparel startup that goes beyond being sustainable. It aims to serve as a platform that enables people to become activists through their consumer choices in a radically intuitive and transparent way. It is the first fashion brand ever to ditch traditional advertising in favour of supporting various social and environmental causes. Instead of spending on ads, meforest plants trees, feeds children and provides access to clean water in drought-stricken areas. As meforest donates away its advertising budget to selected charities, the main drive of its marketing is word of mouth and social media buzz fueled by good will. This way its products can have a really significant impact. A single meforest hoodie can plant as many as 93 trees, a t-shirt can provide 46 months of clean water, or feed a child for 20 days.