Meikles Foundation

STRATEGY To contribute towards improved community welfare (especially the youth and the elderly), particularly in community health, education, shelter, art and sport, and make a difference towards nature conservation in Zimbabwe. PURPOSE Meikles Foundation needs a transformation strategy that will allow it to be scalable, sustainable and create value through social, moral, strategic and environmental initiatives in Zimbabwe. The Purpose of the Foundation is to co-ordinate and facilitate corporate social responsibility initiatives that yields the maximum possible positive outcomes from a moral and ethical perspective, touching the lives of as many as possible in Zimbabwe. There is a great opportunity for the Meikles Foundation to collaborate more closely with the Meikles Subsidiary Divisions to work more collectively in driving certain projects that will ultimately benefit both the Foundation and the Subsidiaries and thereby the entire Meikles brand. To this end, Each Foundation initiative will also be more critically evaluated with a view to investing in those projects that can deliver more mutual benefits across both the Foundation and the Meikles Group – thereby unlocking the greatest value. In so doing, the 2020+ Strategy will shift to focus on delivering more scalable projects that are further reaching to achieve maximum community upliftment. This refreshed Purpose and Strategy will ensure a more holistic approach to Corporate Social Responsibility that is ultimately more scalable and sustainable in the long-term. The Meikles Foundation was formally constituted in 2014. However, the will and desire to assist the vulnerable of Zimbabwean society began long before that, thanks to co-founder Jeane Moxon, a dedicated humanitarian ambassador.