Melissa How

If you’ve been wondering how to give your marketing an edge, it might be time for a Marketing Consultant. Some think that the role of a Marketing Consultant is just to provide advice, but this is only a small part of it. Marketing consulting is a process of working together with a strategic focus to grow your business. MARKETING STRATEGIES After diagnosing the key business problem and areas of marketing weakness, I outline recommendations and strategies that will hasten results. Delivering a frictionless customer experience and connecting effectively with buyer behaviour inevitably drives revenue. Consulting isn’t just theory and advice here; it is about action and application. MARKETING PLANNING Marketing strategies underpin all good marketing. It’s fundamental. Whether it is a campaign plan or annual plan, results, ROI and profitability depend on creative ideas and thinking ahead. Campaigns and their implementation must be designed around clear goals and objectives. How else do you have the direction to achieve the results? DIGITAL MARKETING In 2020, Covid accelerated growth of digital and eCommerce by a massive four to six years. Now, with online the norm in critical mass markets, digital transformation has never been more important. Layer great strategies with the right digital mix. Implement tactics that streamline user-experience and transform the customer journey. PROJECT MANAGEMENT Teams depend on experienced leaders. Bringing in an expert to manage your marketing project, digital transformation or campaign is good management practice. It reduces stress and builds confidence by streamlining processes and helping to deliver on time and in budget. If you don’t have the internal team, outsource it to me.