Métrica BTL
Company intelligence

Métrica BTL Company Intelligence, Employees & Workforce Signals

People graph depth
1 signals
Moderate profile graph across 1 mapped department.
Account research
5 steps
Account research checklist combines buying-committee coverage, ICP fit, related-company graph, domain trust, and people graph depth; raw contact values are hidden.
Domain trust
Basic domain identity
Domain evidence combines website domain, social profile, and company email sample; raw email addresses are hidden.
Company email sample
1 official-domain emails
AeroLeads source data includes 1 email record across 1 domain; raw addresses are hidden. 1 match metricabtl.com.
Evidence quality 100/100 Priority intelligence record

AeroLeads company intelligence

Métrica BTL workforce intelligence signals

Evidence from AeroLeads company records, matched professional profiles, and related company graph.

High confidence
Intelligence completeness
Partial intelligence record
6 of 11 major intelligence groups are available for this company.
Largest mapped team
Sales
1 profile signals in Sales.
Departments mapped
1
Workforce composition from AeroLeads profile data.
Profile graph
Moderate profile graph
1 mapped workforce signals against a 5 employee size estimate.
Top seniority band
Executive
1 of 3 classified profile signals.
Social followers
274
Audience size from company social data.

Profile graph researchability

Visible people graph includes 3 visible people: 3 named, 3 titled, 2 located, and 0 contactable.

Profile research sample
Profile coverage evidence tier: Moderate profile coverage evidence. Profile coverage evidence combines 1 mapped workforce signal, 5 employee size estimate, and 20.0% profile graph coverage.
Multi-signal profile graph evidence: Researchability is based on 3 visible people with 3 populated evidence dimensions: named, titled, and located signals.
People
3
Named
3
Titled
3
Located
2
Contactable
0

Data methodology

AeroLeads renders only source-backed fields for this company page.

4 source groups
Company record Matched profile graph Related company graph Company signal fields
Blank source fields are omitted
Related companies are ordered deterministically
Structured data uses aggregate counts only

Intelligence completeness

6 of 11 major intelligence groups are available for this company.

6 / 11 groups
Partial intelligence record 54.5%
Workforce composition Contactability Decision makers Buying committee Domain confidence Market and peer context

Evidence quality

This page clears the 60+ AeroLeads company-intelligence evidence threshold.

100 / 100
Priority intelligence record Threshold 60+
Workforce composition Decision-maker coverage Related company graph Peer graph strength Peer position benchmark Market focus signals
Workforce graph
12 signals
Workforce composition, Profile graph researchability, Workforce location footprint
Decision-maker intelligence
5 signals
Decision-maker coverage, Leadership signals, Department leadership coverage
Market and peer context
14 signals
Related company graph, Peer graph strength, Peer position benchmark
Company momentum
2 signals
Company signal breadth, Company ownership signal
Source trust
8 signals
Domain confidence, Intelligence completeness, Company description
Contactability
3 signals
Company email sample, Contact data safety guardrail, Official-domain source emails
38 additional source-backed evidence signals are counted in this page quality score.

Domain trust signals

Domain confidence for metricabtl.com is based on website domain, social profile, and company email sample.

45 / 100
Basic domain identity Corroborated domain evidence

Domain evidence combines website domain, social profile, and company email sample; raw email addresses are hidden.

Website domain
metricabtl.com
The official website domain is available from the company source record.
Social profile
LinkedIn organization page
A LinkedIn organization page is present for this company record.
Company email sample
1 official-domain source email records
Company-level email source records include official-domain coverage; raw addresses are hidden.

AeroLeads coverage snapshot

Profile sample
3
Visible people attached to this company page.
Profile graph depth
Moderate profile graph
1 mapped workforce signals against a 5 employee size estimate.
Department coverage
1
Departments represented in AeroLeads workforce signals.
Leadership signals
1
Department lead or leadership signals in the org data.
Department leader sample
Limited department leader sample
AeroLeads source data includes 1 leadership signal across 1 department; rows show titles and contact-channel presence only.
Department leadership coverage
Focused department leadership coverage
Leadership signals appear in 1 of 1 mapped departments.
Leadership density
100
Percent of mapped department signals that are leadership signals.
Domain confidence
Basic domain identity
Domain confidence for metricabtl.com is based on website domain, social profile, and company email sample.
Contact data safety
Limited privacy-safe contact intelligence
AeroLeads exposes contact counts, channel mix, freshness, and domain-alignment evidence while hiding raw email addresses and masking phone numbers in public output.
Company signal breadth
Two-signal company record
Company-level signals include social audience and ownership.
Company ownership signal
Company type signal
Company source record includes source type Self-Owned.
Audience density
Moderate audience density
274 followers against 5 employee estimate, about 54.80 followers per estimated employee.
Specialty signals
10
Specialty tags in the company record.
Market specificity
Focused market profile
13 market classification signals across categories, specialties, and related peer industries.
Peer industry clusters
2
Industries represented by related company records.
Related companies
10
Company graph links available for comparison.
Industry benchmark
Evidence-backed industry benchmark
Industry benchmark uses 10 related companies, 9 same-industry peers, 3 benchmark dimensions, and 4 peer evidence types from the AeroLeads related-company graph.
Peer benchmark confidence
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
Peer position benchmark
Employee-scale peer position benchmark
Peer-position benchmark shows employee scale above 14.3% of 7 comparable related peers.
Peer comparison matrix
Limited peer comparison
Compares this company with related-company evidence across employee scale and peer graph evidence.
Workforce locations
2
Locations represented in visible profile signals.
Workforce distribution
Multi-location workforce
Visible profile location signals span 2 locations, led by Mexico.
Workforce location footprint
Two-city workforce footprint
Visible profile locations span 2 cities across 1 country, led by Mexico.
Workforce geography evidence confidence
Multi-location workforce geography evidence
Workforce geography spans 2 locations across 2 visible profile signals. Top workforce hub differs from company location.
Workforce seniority tiers
3
Seniority bands derived from visible profile titles and levels.
Seniority evidence confidence
Multi-tier seniority evidence
Seniority graph spans 3 classified profile signals across 3 tiers. Leadership-heavy visible sample.
Classified seniority profiles
3
Visible profiles with usable seniority signals.
Management-to-IC proxy
Leadership-heavy visible sample
2 managerial seniority signals and 1 contributor signal appear in the visible seniority-classified sample.
Role title diversity
Diverse role title sample
3 distinct role titles across 3 visible titled profiles.
Visible role titles
3
Distinct role titles found in visible profile signals.
Decision-maker signals
2
Visible profiles matching seniority or leadership title patterns.
Decision-maker reachability
No visible decision-maker contact coverage
Mapped decision-maker signals do not include visible contact data.
Buying committee evidence confidence
Mapped buying committee
Mapped decision-maker signals span 1 business function.
Buyer persona availability
Single-persona buyer availability
Mapped decision-maker evidence covers Marketing buyer; 0 of 1 buyer persona include visible contact data.
ICP fit
Research ICP fit
Métrica BTL matches the research ICP fit band for common outbound filters based on company size, market specificity, buying committee, people graph depth, and domain trust.
Account research checklist
Source-backed account research checklist
Account research checklist combines buying-committee coverage, ICP fit, related-company graph, domain trust, and people graph depth; raw contact values are hidden.
Intelligence signal groups
12
AeroLeads signal groups available for this company.

Market focus signals

Primary industry
Advertising Services
Market specificity
Focused market profile
13 market classification signals across categories, specialties, and related peer industries.
Market evidence tier
High-confidence market evidence
Market evidence combines 13 classification signals from categories, specialties, related peer industries, and description keywords. 6 description-backed keyword signals are included.
Industry benchmark
Evidence-backed industry benchmark
Industry benchmark uses 10 related companies, 9 same-industry peers, 3 benchmark dimensions, and 4 peer evidence types from the AeroLeads related-company graph.
Top peer industry
Advertising Services
90% of 10 related peer industry signals.
Peer benchmark evidence
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
Size position
Smaller than most related peers
6 of 7 related employee-estimated peers are higher.
Peer graph strength
Benchmark-ready peer graph
Related peer graph has industry context, employee benchmarks, website records, and social profiles across 10 related companies.
Benchmark dimensions: peer graph strength, size benchmark, and size position.
Categories
Advertising Services
Specialties
BTL Marketing Social Media Activaciones Promotoria Street Guerrilla Demos Recursos Humanos
Product-market keyword evidence
Description-backed market keywords
Keyword evidence comes from 3 source field groups: Category, Specialty, Description.
Product-market keyword evidence tier: High-confidence product-market keyword evidence. Product-market keyword evidence combines 17 unique market keywords, 3 source field groups, and 6 description-backed keywords (1 category, 10 specialty, and 6 description).
Advertising Services · Category BTL · Specialty Marketing · Specialty Social Media · Specialty Activaciones · Specialty Promotoria · Specialty Street Guerrilla · Specialty Demos · Specialty Recursos Humanos · Specialty Desarrollo Creativo · Specialty P.O.P. · Specialty somos una agencia · Description
Related peer industries
Peer-industry evidence tier: High-confidence peer-industry evidence. Peer-industry evidence combines 10 related companies, 2 peer-industry clusters, and top peer industry Advertising Services at 90.0%.
Advertising Services 9 peers
90.0% of related peer industries
Marketing Services 1 peer
10.0% of related peer industries

Company signals

Company signal breadth
Two-signal company record
Company-level signals include social audience and ownership.
Corroborated company record evidence: Company record evidence combines 2 source-backed company signal types: social audience and ownership.
Social audience
274
Followers in the company source record.
Social audience evidence tier: Limited social-audience evidence. Social audience evidence uses 274 followers from source field social_followers.
Audience density
Moderate audience density
274 followers against 5 employee estimate, about 54.80 followers per estimated employee.
Audience-density evidence tier: Limited audience-density evidence. Audience-density evidence combines 274 social followers, 5 employee estimate, and 54.80 followers per estimated employee.
Company ownership
Company type signal
Company source record includes source type Self-Owned.
Company ownership evidence tier: Structured ownership evidence. Ownership evidence combines source type Self-Owned from structured company source fields.

Workforce composition

Department leadership coverage
Focused department leadership coverage
Leadership signals appear in 1 of 1 mapped departments. Leadership signals represent 100.0% of mapped department signals.
Department leadership evidence tier: Limited department leadership evidence. Department leadership evidence combines 1 leadership signal, 1 of 1 mapped departments, and 100.0% leadership density.
1 leadership signals
Department leader sample
Limited department leader sample
0 contactable

AeroLeads source data includes 1 leadership signal across 1 department; rows show titles and contact-channel presence only.

Department leader evidence tier: Limited department leader evidence. Department leader evidence combines 1 leadership signal and 1 department; raw contacts are hidden.
Leader Department Seniority Channel
Cynthia Cruz
Account Manager En Métrica Btl
 Sales Manager No visible contact channel
Sales 1 signals
100.0% of mapped department signals, 1 leadership signals

Workforce seniority mix

Aggregated from 3 classified profile signals.

Largest seniority band
Executive
1 of 3 classified profile signals.
Multi-tier seniority evidence: Seniority graph spans 3 classified profile signals across 3 tiers. Leadership-heavy visible sample.
Management-to-IC proxy
Leadership-heavy visible sample
66.7%
managerial seniority signals
33.3%
contributor seniority signals
2 managerial seniority signals and 1 contributor signal appear in the visible seniority-classified sample.
Management-shape evidence tier: Leadership-heavy management-shape evidence. Management-shape evidence combines 3 seniority-classified signals, 2 managerial signals, 66.7% managerial share, and 1 contributor signal.
Executive 1 profile
33.3% of classified seniority signals
Manager 1 profile
33.3% of classified seniority signals
Individual contributor 1 profile
33.3% of classified seniority signals

Workforce geography

Aggregated from 2 visible profile location signals.

Workforce geography evidence
Multi-location workforce geography evidence
Workforce geography spans 2 locations across 2 visible profile signals. Top workforce hub differs from company location.
Distribution signal
Multi-location workforce
Visible profile location signals span 2 locations, led by Mexico.
Workforce location footprint
Two-city workforce footprint
Visible profile locations span 2 cities across 1 country, led by Mexico.
Cities
2
Countries
1
Company-location alignment
Top workforce hub differs from company location
The largest visible workforce location is Mexico, while the company location is Abril Del. Miguel Hidalgo, Mx.
Top workforce hub share: 50.0%
Company-location evidence tier: Workforce-location divergence evidence. Company-location alignment evidence combines company location Abril Del. Miguel Hidalgo, Mx, top workforce hub Mexico, 50.0% top workforce hub share, and location difference.
Mexico 1 profile
50.0% of visible location signals
Mexico City Metropolitan Area, Mexico 1 profile
50.0% of visible location signals

Decision-maker coverage

2 seniority signals.

Decision-maker evidence tier
Mapped decision-maker evidence
Decision-maker evidence covers 2 seniority signals. Buying committee spans 1 function.
No visible decision-maker contact coverage
Mapped decision-maker signals do not include visible contact data.
Buying committee function coverage
Single-function buying-committee coverage
0 of 1 mapped functions include visible decision-maker contact data.
Mapped buying committee: Mapped decision-maker signals span 1 business function.
Buying committee evidence tier: Mapped buying-committee evidence. Buying-committee evidence combines 1 mapped buying-committee function and Marketing / growth function coverage.
Buyer persona availability: Single-persona buyer availability. Mapped decision-maker evidence covers Marketing buyer; 0 of 1 buyer persona include visible contact data. Mapped buyer persona evidence: Buyer persona evidence combines 1 mapped buyer persona and Marketing buyer coverage.
Marketing / growth
Manager 1 profile
50.0% of mapped seniority signals
Executive 1 profile
50.0% of mapped seniority signals

Role and function mix

3 visible titled profiles across 3 distinct role titles.

Title mix
Diverse role title sample
3 distinct role titles across 3 visible titled profiles.
Role-title evidence tier: Diverse role-title evidence. Role-title diversity evidence combines 3 visible titled profiles, 3 distinct role titles, and top title Account Manager En Métrica Btl at 33.3%.
Account Manager En Métrica Btl 1 profile
33.3% of visible titled profiles
Animador 2d 1 profile
33.3% of visible titled profiles
Chief Talent Acquisition & Marketing 1 profile
33.3% of visible titled profiles

Contactability signals

Contact data safety
Limited privacy-safe contact intelligence
AeroLeads exposes contact counts, channel mix, freshness, and domain-alignment evidence while hiding raw email addresses and masking phone numbers in public output.
Aggregate signals
1
Channel coverage
Email aggregate coverage
Evidence groups
2
Limited contact-safety evidence: Contact-safety evidence combines company email sample and official-domain email evidence; public schema uses aggregate variables only.
Aggregate-only contact schema: Dataset variables use counts, rates, channel labels, freshness bands, and domain-alignment metrics instead of raw contact values.
Visible people
3
Company email sample
Limited company email sample
AeroLeads source data includes 1 email record across 1 domain; raw addresses are hidden. 1 match metricabtl.com.
Source email evidence tier: Limited source email evidence. Source email evidence combines 1 unique source email record, 1 domain, 1 matching metricabtl.com, and 100.0% official-domain rate.

Explore related pages

Related company intelligence:

Somos una agencia BTL con más de 20 años de experiencia controlando los puntos de venta de nuestros clientes de manera satisfactoria a través de diversos tipos de servicios. Enfoque: Brindarte soluciones a la medida de acuerdo a tus necesidades y objetivos para cumplir y superar los KPI's trazados. Tecnología de vanguardia: Sistema de reporteo en línea que permite un control efectivo del personal, por medio de geolocalización en los puntos asignados, lo cual se refleja en el incremento de tu Sell Out.

Company source details

Employees
5
Address
Abril Del. Miguel Hidalgo, Mx
Industry
Advertising Services
NAICS
Marketing Consulting Services
Website
metricabtl.com
Keywords
BTL, Marketing, Social Media, Activaciones, Promotoria, Street Guerrilla, Demos, Recursos Humanos, Desarrollo Creativo, P.O.P., Promocionales, Impresos, Activaciones de Marca, Tecnologia, Promociones, Apps, Sistemas de reporteo inteligente, Desarrollo de software a la medida, Retail, Mayoreo, Samplings, Degustación, Proyectos 360 grados, Talento.
HQ
Ciudad de México, CDMX
Related companies
Shark BTL, Mitote, Agencia de Publicidad y Marketing BTL, Creacción BTL, MÉTRICA PROMOCIONES, S.A. DE C.V., Zacate BTL, Betabel Creatividad BTL, Bunker BTL, Brain Media S.A de C.V, Cloud Marketing MX, WISE Sponsor.

Métrica BTL Questions

Métrica BTL people graph sample