Mezzobit (acquired by OpenX)

Mezzobit increases the value of online visitors by giving digital publishers and marketers unprecedented control over third-party data collection and tracking. Our Audience Value Platform (AVP) acts like a data firewall, empowering digital enterprises to choose what's tracked and shared about visitors, stopping revenue-sapping data leakage. AVP's high ROI transcends verticals: publishers can safely use programmatic, marketers can stop competitors from using their own data to lure away customers, and regulated industries can reduce compliance risks while aggressively using digital marketing. More than 1,000 sites are powered by Mezzobit or will go live soon, including Fast Company, New York Review of Books, HitFix, and Tampa Bay Times.