mibi, Inc. (Acquired)

mibi is a technology platform for interactive challenges that are seamlessly integrated into apps and websites of media, sports, entertainment and nonprofit companies to increase their audience size, engagement and sponsorship revenue. mibi enables publishers to create fun challenges in any activity across fitness, food and lifestyle categories. Popular challenges include most steps, top cooking recipe and best outfit. Adweek and Mobile Marketer described mibi challenges as the next generation of organic marketing. The mibi founding team has backgrounds at companies including American Express, Credit Suisse, Fiserv and RMS and degrees from MIT, Wharton, Cornell and NYU. The company raised seed financing from individuals and family offices affiliated with Apollo, Bessemer, Blackstone, NBC Sports and Venmo and is part of the NYU Poly – NYCEDC Tech Incubator.