MICA CREM

"CREM (Centre for Research Excellence in Marketing) is committed to excel in the field of marketing knowledge creation and dissemination to minimize the gap between industry and academia. It aspires to establish a partnership with industry professionals and government agencies to provide solutions to complex marketing challenges in the ever-changing business environment”. CREM intends to benefit its stakeholders (Faculties in Business Schools, Industry Professionals, Researchers, Students, Government Agencies, Non profit organizations and Global Academicians) through various engagements. These engagements would be, undertaking Marketing research projects, organizing industry professionals and Journal Editors meet series, conducting a full credit case study research course, workshops and colloquiums and solving industry problems through live projects in collaboration with its stakeholders. CREM will also be supporting the marketing activities of non- commercial entities by offering a wide range of training and consultancy services. CREM also pioneers in implementing cause- related marketing campaigns to improve the impact of a company’s social responsibility activities.