I help companies, founders and management teams turn facts, data and customer insights into measurable business growth.
I'm a senior strategist with 15+ years of experience across brand development, business strategy, research, market and customer analysis, CRM, and go-to-market execution. I work independently and, when needed, bring in trusted experts to deliver results on more complex or large-scale projects.
My approach combines calm logic, a data-driven mindset, and practical execution. I help teams focus on priorities, solve real business challenges, and move forward with clarity and confidence.
What I offer
Strategic advisory for C-level leaders and founders
Brand positioning, audits and narrative redesign
Market and customer research
Data analysis and CRM planning
Marketing and go-to-market strategy
Monetization and business model design
Customer experience and sales optimization
Early-stage validation and MVP thinking
Who I've worked with
Over the years, I’ve collaborated with global and local brands including Hard Rock Cafe as marketing leader, Rémy Cointreau as regional sales manager, Red Bull as student brand manager, Bloomreach (Exponea) partner as strategist, WMC Grey & YYY agency & Sportegy as senior strategy planner, and many others clients as: Freshlabels, Barlife magazine, Czech Bar awards, Danone, Duhovka Group, Sparta Florbal.
I also build and test my own early-stage AI startup projects, which helps me stay hands-on, curious and connected to real product and growth dynamics.
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