As a Senior Strategist with over 15 years of experience in marketing and business, I am here to assist you with a wide range of your business and brand challenges.My expertise lies in harnessing the power of facts, numbers, and logic to drive success for my clients. I conduct thorough research, analyze data, and develop strong strategies that deliver results.I am part of the Sportegy team 12+ months. WHO WE CAN HELP>> Brands looking to understand their data better: I provide complex analysis and actionable insights.>> Brands seeking to understand their customers: I offer both qualitative and quantitative customer research services.>> Brands looking to build a successful and functional brand: I create effective brand and marketing strategies.>> Brands looking to sell smarter: I develop business strategies and sales activations to drive growth.>> Brands seeking to improve customer experience: I design functional customer experience solutions.>> Brand looking for someone to help with: Management and Campaign productionsLast clients: Danone YoPro campaign - campaign productionSportegy Futures - brand strategyBuilding personal brand strategies for selected athletes

Hello, I'm Michaela, a senior business strategist with +15 years of experience in marketing and business.My expertise lies in harnessing the power of facts, numbers, and logic to drive success for my clients. I conduct thorough research, analyze data, and develop strong strategies that deliver results.WHO I CAN HELP>> Brands looking to understand their data better: I provide complex analysis and actionable insights.>> Brands seeking to understand their customers: I offer both qualitative and quantitative customer research services.>> Brands looking to build a successful and functional brand: I create effective brand and marketing strategies.>> Brands looking to sell smarter: I develop business strategies and sales activations to drive growth.>> Brands seeking to improve customer experience: I design functional customer experience solutions.WHY TRUST ME>> 14 years of experience working with large multinationals, local brands, startups, and marketing agencies.>> My approach is characterized by complexity, quality, and attention to detail.>> I am always searching for the root cause of issues and seeking solutions based on data and experience.>> I believe in the power of data to drive effective strategies and deliver results.>> My goal is to create functional solutions that resonate with the right target audience, build strong brands, and deliver the expected profits for my clients.Current clients include:>> Epace (Exponea certified partner, working together +1,5year)>> Marcela Joglová: personal brand and services>> Lucie Neumannová: Personal brand strategy + merch leadershipPast clients include: Oraculum Fragrance & GOOT Jewellery (working together +1 year)Havlíkova Přírodní Apotéka: SoMe strategy & content P&P Media: research+brandSamepath: brand and business development and co-founder (6 months)If you're interested in working together and taking your business to the next level, feel free to message me. I'm always happy to help.

As a senior strategist/strategy planner, I was responsible for many clients of the Brain One/YYY Agency. My main responsibilities were marketing analysis, research, creating functional brand strategies and communication plans. During the cooperation I worked with a F&B fast food client, dietary supplements, developer company, insurance, etc. I was also a part of open-business calls and meetings.

As a member of the editorial board I wrote for two magazines owned by Linkman Media: Barlife and Storyous magazine. My topics were B2B oriented as: F&B marketing and business and spotting of the main gastronomy trends, and lifestyle topics: traveling, new opened gastronomy outlets in CZ and Gastro news.

My main responsibilities were all marketing activities - including planning, budgeting, managing and reporting. I was leading the sales marketing team and external service suppliers as a PR agency etc. My role included also creating local marketing strategies that followed global company strategy and goals. During my role I created many strategic local partnerships that helped local position to our brand. I was working with many sales and marketing tools as Sales Force, Mymicros, Social media planning tools. I was used to working with reporting and analytics on a daily basis. My position required fluent daily English usage.

As an on-trade gastronomy specialist I was responsible for premium clients of Rémy Cointreau in Prague 1 region. My clients included 5 star hotels, the best restaurants and bars in the Czech republic. My main responsibilities were: Strategic work in the market with all brands (for example: Jagermeister, Metaxa, Tullamore, Aperol, Campari, Rémy Martin, ...), the search for new business opportunities and new business relationships, creation of special event support, etc. My main goal was creating functional long term partnerships and achieving sales goals.

As an event project manager I was responsible for 3 main events of Barlife Magazine: Prague Bar Show, Czech Bar Awards and Ginfest. My main responsibilities were participation in the creation of event concepts (for example: first year of the Ginfest), responsibility for planning, management of individual activities and deadlines. I was also focused on awareness raising through social networks - management (Facebook event pages and Instagram account), cross-media marketing activities and partnerships with Strategic Partners (Embassies, chambers of commerce ...).

As a wholesale and brand manager I was responsible for two brands in the CZ and SK market: KOMONO and WeSC. My main responsibilities were: responsibility for the wholesale clients, long-term cooperation with them, applying support and marketing activities, events, special POS materials, etc. My other duties were creation of the brand building activities and the sales strategies, participation at international trade meetings and Fashion weeks and responsibility for social media strategy and execution.

As a student brand manager I was responsible for brand building activities on student environments such as campuses, student on-premise channels and off-premise outlets. My main activities were implementation of Red Bull sales and marketing activities, Red Bull marketing mix, infusion of Red Bull into the student lifestyle through coordination of projects on university campuses and support of student events. My other duties were spot trends and the opinion leaders on campus, developing and maintaining relationships and support of key university bodies and individuals. Events I realize/ I was part of: Red Bull Paper Wings, Red Bull Street Style, Participation of Red Bull at MotoGP Brno and Red Bull Music Academy. Last year I was also a part of the HR team as HR coordinator: special team leadership, responsibility for first steps of job interview for student team.