Michael Macfarlane Associates

Michael Macfarlane Associates is a global reputation management specialist for a world driven by artificial intelligence, with a special focus on UHNWIs, Single Family Offices and their portfolio companies. We enable our worldwide clients to navigate change and complex situations and to curate and build resilient and resistant reputations for the emerging world of omnipresent AI. We also provide the turnkey creation and management of strategic commercial and philanthropic initiatives; as well as a full suite of creative services, and global intelligence solutions. Michael Macfarlane Associates is a global leader in next generation reputation management. Where once reputation was based on ‘trust’ in the content of legacy news media, AI means that reputation is now mediated primarily in search by Google using a ‘trust but verify’ approach that instantaneously analyses and interprets thousands of democratised content and data points across all forms of medias including videos, images and text. This revolution renders traditional PR strategies as obsolete for maintaining a substantive, resilient and resistant global reputation. Michael Macfarlane Associates is a specialist in curating bespoke and holistic solutions through an integrated global expertise, built around our values of trust, intelligence and discretion, to enable our clients to achieve their desired outcomes and to grow and protect their worldwide interests.