Microsigns

MicroSigns is a digital merchandising platform used by mobile phone retailers to control the planning, execution and measurement of their marketing mix directly at the point-of-purchase for each wireless device in their store. The solution consists of small interactive 3.5 inch display screens that are placed next to each handset at retail, showing the price, product features, plans and promotions the retailer (or marketing group) wish to communicate to consumers. The digital players are backed by a wireless network that can be managed from the store or centrally from head office via the MicroSigns online software suite.