Midea Consumer Appliances

Midea Consumer Appliances (MCA) is a subsidiary of Midea Group, covering the Middle East, CIS, Africa and India regions (MEARI). Midea Group aspires to the vision of “Bringing Great Innovations to Life”, upholding the Founders’ philosophy of creating a better life through technology. Midea Group has evolved into a global leading technology company specializing in five major business areas: Smart Home Business, Industrial and Building Technologies, Robotics &Automation, and Digital Innovation. Over the past five years, we have invested over $8 billion USD in R&D and developed a global network spanning 33 R&D centers and 40 major production sites across the world. At present, Midea Group’s products and services serve more than 500 million customers in over 200 countries and regions encompassing a brand portfolio containing Little Swan, Toshiba, WAHIN, COLMO, Clivet, Eureka, KUKA, GMCC, Welling, LINVOL, and Wandong. The RHQ is based in Dubai where we house the most iconic brands from Midea Group portfolio: Midea, Toshiba, Comfee, and Master Kitchen. Our operational territory expands from the Middle East, Africa, CIS, Russia and India. Through continuous investment in "Technology Leadership, Direct to User, Digital Intelligence Driven, and Global Breakthrough," we advance our leadership in Smart Home and Smart Manufacturing while fostering talent. By providing growth opportunities in a dynamic, global environment, we empower our teams to shape the future of innovation.