Millennial

Millennial operates across Asia through our strategic presence in Shanghai, Singapore, Indonesia, and Tokyo. We specialise in skateboarding and BMX, with particular expertise coinciding with their Olympic inclusion. Our reputation is built on our understanding of both Olympic-sanctioned disciplines and the authentic creative culture of skateboarding beyond formal competition. Since 2016, we have run the Asian Skateboarding Championships, establishing it as the continent's premier competitive platform. We've brought global skateboarding to Asia through our work on the Vans Park Series, connecting the region's top talent with international competition. In Bali, we ran MASS Bali, Indonesia's largest skateboard event, and part of our own MASS series highlighting Asia's best skateboarding talent. Beyond skateboarding, we bring our expertise to other action sports including BMX freestyle and parkour, creating platforms that celebrate these dynamic disciplines across the region. We provide expert consulting to brands, government agencies, and NGOs on all aspects of skateboarding and related cultures. Our advisory work helps organisations authentically connect with action sports communities and develop initiatives that resonate with unique audiences. Recent projects: In Singapore, we partnered with Sport Singapore on community engagement initiatives to grow grassroots participation In China, we collaborated with Avenue & Sons on their Grand Master event concept, blending competition with cultural authenticity In Japan, our Uprising Tokyo event featured world-class pros, including multiple SOTYs and Olympic Medallists. The event's youth mini ramp contest stole the show, with international professionals pausing to watch Japan's next generation of talent. Our media platform, @TheSkateboardingSocial on Instagram, showcases the vibrant action sports community across Asia, highlighting both established talents and emerging skaters while connecting fans, brands, and events