Minds N Markets

Transcending the concept of collaboration we have something for every business; 1. For those who spend substantially on Brand Management 2. For those who don't spend and yet need to create their Brand Value & 3. For those small & mid size ad agencies and design studios who excel in executing concepts & plans 1. Un-advertising advertising: When the advertiser client's ad spends cross a floor limit of one million INR, this is the most effective solution to obtain greater mileage out of the ad spend. Working on the client's side of the table, the exercise cuts down at least ten percent of the total spend at the outset, without compromising on any existing initiatives. Gradually the tangible, quantifiable ROI is also visible besides further savings. There is no ceiling for adopting this initiative. 2. Brand-beyond-Brand: This approach minimises brand costs and delivers tangible, quantifiable results. The approach has resulted in turning around brands that had earlier showed signs of decay. It also helped brands that had become stagnant. The initiative assists organisations to coherently and comprehensively manage their brands. This involves bringing together the client organisation across functions. The objective is to build a uniform Brand Imagery. This involves working with each & every function across the client organisation. The Brand management therefore doesn't remain restricted to external communication. Qualifying organisations may not have sizeable ad spends. Such organisations from any industry vertical having a team strength of more than fifty and an yearly turnover of more than hundred million (ten crores)qualify for the offering.