Miniso Philippines
Company intelligence

Miniso Philippines Company Intelligence, Employees & Workforce Signals

People graph depth
4 signals
4 mapped workforce signals against a 249 employee size estimate.
Account research
5 steps
Account research checklist combines buying-committee coverage, ICP fit, related-company graph, people graph depth, and company momentum; raw contact values are hidden.
Funding signal
Funding signal within 24 months
Funding signal within 24 months; last round June 12, 2025.
Social audience
669
Audience size from company social follower data.
Evidence quality 100/100 Priority intelligence record

AeroLeads company intelligence

Miniso Philippines workforce intelligence signals

Evidence from AeroLeads company records, matched professional profiles, and related company graph.

High confidence
Intelligence completeness
Partial intelligence record
6 of 11 major intelligence groups are available for this company.
Profile graph
Sample profile graph
4 mapped workforce signals against a 249 employee size estimate.
Top seniority band
Manager
2 of 4 classified profile signals.
Social followers
669
Audience size from company social data.

Profile graph researchability

Visible people graph includes 4 visible people: 4 named, 4 titled, 2 located, and 0 contactable.

Profile research sample
Profile coverage evidence tier: Sample profile coverage evidence. Profile coverage evidence combines 4 mapped workforce signals, 249 employee size estimate, and 1.6% profile graph coverage.
Multi-signal profile graph evidence: Researchability is based on 4 visible people with 3 populated evidence dimensions: named, titled, and located signals.
People
4
Named
4
Titled
4
Located
2
Contactable
0

Data methodology

AeroLeads renders only source-backed fields for this company page.

4 source groups
Company record Matched profile graph Related company graph Company signal fields
Blank source fields are omitted
Related companies are ordered deterministically
Structured data uses aggregate counts only

Intelligence completeness

6 of 11 major intelligence groups are available for this company.

6 / 11 groups
Partial intelligence record 54.5%
Workforce composition Contactability Decision makers Buying committee Market and peer context Company momentum

Evidence quality

This page clears the 60+ AeroLeads company-intelligence evidence threshold.

100 / 100
Priority intelligence record Threshold 60+
Decision-maker coverage Related company graph Peer graph strength Peer position benchmark Market focus signals Profile graph researchability
Decision-maker intelligence
3 signals
Decision-maker coverage, Buying committee coverage, Account research checklist
Market and peer context
14 signals
Related company graph, Peer graph strength, Peer position benchmark
Workforce graph
10 signals
Profile graph researchability, Workforce location footprint, Management-to-IC proxy
Company momentum
6 signals
Company signal breadth, Company momentum, Company momentum score
Source trust
6 signals
Intelligence completeness, Company description, Company identity
33 additional source-backed evidence signals are counted in this page quality score.

Prospecting readiness

Miniso Philippines shows research-first prospecting fit based on decision-maker coverage, company momentum, people graph depth, and peer context.

40 / 100
Research-first prospecting fit Corroborated prospecting evidence

Prospecting evidence combines decision-maker coverage, company momentum, people graph depth, and peer context; raw contact values are hidden.

ICP fit
Qualified ICP fit

ICP fit combines company size, market specificity, buying committee, people graph depth, and company momentum; raw contact values are hidden.

63 / 100
Company size
249 employees
Employee estimate is in a common outbound prospecting range.
Market specificity
Peer-informed market profile
5 related peer industry clusters available.
Buying committee
Mapped buying committee
Mapped decision-maker signals span 1 business function.
People graph depth
Sample profile graph
4 mapped workforce signals against a 249 employee size estimate.
Momentum
Single momentum signal
Momentum evidence combines funding within 24 months.
Account research checklist
Source-backed account research checklist

Account research checklist combines buying-committee coverage, ICP fit, related-company graph, people graph depth, and company momentum; raw contact values are hidden.

5 steps
Map reachable buying committee
Mapped buying committee
Buying-committee evidence combines 1 mapped buying-committee function and Executive / corporate function coverage.
Validate ICP fit
Qualified ICP fit
ICP fit combines company size, market specificity, buying committee, people graph depth, and company momentum; raw contact values are hidden.
Compare related peers
Limited peer comparison
Compares this company with related-company evidence across employee scale and peer graph evidence.
Review people graph depth
Sample profile graph
4 mapped workforce signals against a 249 employee size estimate.
Check company momentum
Single momentum signal
Momentum evidence combines funding within 24 months.
Decision-maker coverage
Mapped buying committee
Mapped decision-maker signals span 1 business function.
Company momentum
Single momentum signal
Momentum evidence combines funding within 24 months.
People graph depth
Sample profile graph
4 mapped workforce signals against a 249 employee size estimate.
Peer context
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
Person-level contact coverage missing: No visible people on this page include email or phone contact evidence.

AeroLeads coverage snapshot

Profile sample
4
Visible people attached to this company page.
Profile graph depth
Sample profile graph
4 mapped workforce signals against a 249 employee size estimate.
Company signal breadth
Multi-signal company record
Company-level signals include social audience, ownership, and funding.
Company momentum score
Limited company momentum score
Momentum score blends funding signal within 24 months and peer position from AeroLeads company and profile evidence.
Company ownership signal
Private company record
Company source record includes source type Privately Held.
Audience density
Low audience density
669 followers against 249 employee estimate, about 2.70 followers per estimated employee.
Funding recency
Funding signal within 24 months
Last funding round is 13 months before the Jun 2026 source update.
Market specificity
Peer-informed market profile
5 related peer industry clusters available.
Peer industry clusters
6
Industries represented by related company records.
Related companies
10
Company graph links available for comparison.
Industry benchmark
Evidence-backed industry benchmark
Industry benchmark uses 10 related companies, 5 same-industry peers, 3 benchmark dimensions, and 4 peer evidence types from the AeroLeads related-company graph.
Peer benchmark confidence
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
Peer position benchmark
Employee-scale peer position benchmark
Peer-position benchmark shows employee scale above 0% of 10 comparable related peers.
Peer comparison matrix
Limited peer comparison
Compares this company with related-company evidence across employee scale and peer graph evidence.
Workforce locations
2
Locations represented in visible profile signals.
Workforce distribution
Multi-location workforce
Visible profile location signals span 2 locations, led by Iloilo, Western Visayas, Philippines.
Workforce location footprint
Two-city workforce footprint
Visible profile locations span 2 cities across 1 country, led by Iloilo.
Workforce geography evidence confidence
Multi-location workforce geography evidence
Workforce geography spans 2 locations across 2 visible profile signals. Top workforce hub differs from company location.
Workforce seniority tiers
3
Seniority bands derived from visible profile titles and levels.
Seniority evidence confidence
Multi-tier seniority evidence
Seniority graph spans 4 classified profile signals across 3 tiers. Leadership-heavy visible sample.
Classified seniority profiles
4
Visible profiles with usable seniority signals.
Management-to-IC proxy
Leadership-heavy visible sample
3 managerial seniority signals and 1 contributor signal appear in the visible seniority-classified sample.
Role title diversity
Diverse role title sample
4 distinct role titles across 4 visible titled profiles.
Visible role titles
4
Distinct role titles found in visible profile signals.
Decision-maker signals
3
Visible profiles matching seniority or leadership title patterns.
Decision-maker reachability
No visible decision-maker contact coverage
Mapped decision-maker signals do not include visible contact data.
Buying committee evidence confidence
Mapped buying committee
Mapped decision-maker signals span 1 business function.
Buyer persona availability
Single-persona buyer availability
Mapped decision-maker evidence covers Executive buyer; 0 of 1 buyer persona include visible contact data.
Prospecting fit
Research-first prospecting fit
Miniso Philippines shows research-first prospecting fit based on decision-maker coverage, company momentum, people graph depth, and peer context.
ICP fit
Qualified ICP fit
Miniso Philippines matches the qualified ICP fit band for common outbound filters based on company size, market specificity, buying committee, people graph depth, and company momentum.
Account research checklist
Source-backed account research checklist
Account research checklist combines buying-committee coverage, ICP fit, related-company graph, people graph depth, and company momentum; raw contact values are hidden.
Intelligence signal groups
10
AeroLeads signal groups available for this company.

Market focus signals

Primary industry
Retail
Market specificity
Peer-informed market profile
5 related peer industry clusters available.
Market evidence tier
High-confidence market evidence
Market evidence combines 6 classification signals from categories, related peer industries, and description keywords. 6 description-backed keyword signals are included.
Industry benchmark
Evidence-backed industry benchmark
Industry benchmark uses 10 related companies, 5 same-industry peers, 3 benchmark dimensions, and 4 peer evidence types from the AeroLeads related-company graph.
Top peer industry
Retail
50% of 10 related peer industry signals.
Peer benchmark evidence
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
Size position
Smaller than most related peers
10 of 10 related employee-estimated peers are higher.
Peer graph strength
Benchmark-ready peer graph
Related peer graph has industry context, employee benchmarks, website records, and social profiles across 10 related companies.
Benchmark dimensions: peer graph strength, size benchmark, and size position.
Categories
Retail
Product-market keyword evidence
Description-backed market keywords
Keyword evidence comes from 2 source field groups: Category, Description.
Product-market keyword evidence tier: Corroborated product-market keyword evidence. Product-market keyword evidence combines 7 unique market keywords, 2 source field groups, and 6 description-backed keywords (1 category and 6 description).
Retail · Category mini depato corp · Description vibrant lifestyle brand · Description extensive product range · Description includes toys gifts · Description incredibly affordable prices · Description slogan life · Description
Related peer industries
Peer-industry evidence tier: High-confidence peer-industry evidence. Peer-industry evidence combines 10 related companies, 5 peer-industry clusters, and top peer industry Retail at 50.0%.
Retail 5 peers
50.0% of related peer industries
Real Estate 1 peer
10.0% of related peer industries
Travel Arrangements 1 peer
10.0% of related peer industries
Airlines and Aviation 1 peer
10.0% of related peer industries
Pharmaceutical Manufacturing 1 peer
10.0% of related peer industries

Company signals

Company signal breadth
Multi-signal company record
Company-level signals include social audience, ownership, and funding.
Corroborated company record evidence: Company record evidence combines 3 source-backed company signal types: social audience, ownership, and funding.
Social audience
669
Followers in the company source record.
Social audience evidence tier: Limited social-audience evidence. Social audience evidence uses 669 followers from source field social_followers.
Audience density
Low audience density
669 followers against 249 employee estimate, about 2.70 followers per estimated employee.
Audience-density evidence tier: Limited audience-density evidence. Audience-density evidence combines 669 social followers, 249 employee estimate, and 2.70 followers per estimated employee.
Company ownership
Private company record
Company source record includes source type Privately Held.
Company ownership evidence tier: Structured ownership evidence. Ownership evidence combines source type Privately Held from structured company source fields.
Company momentum
Single momentum signal
Momentum evidence combines funding within 24 months.
Momentum score: 18 / 100
Limited company momentum score. Momentum score blends funding signal within 24 months and peer position from AeroLeads company and profile evidence.
Limited momentum score evidence: Momentum score evidence combines funding signal within 24 months and peer position; raw contact values are hidden.
Funding signal within 24 months · 10 Peer position · 8
Funding
Funding data
June 12, 2025
Funding evidence tier: Corroborated funding evidence. Funding evidence combines last round date June 12, 2025 and funding signal within 24 months from structured company source fields.
Funding signal within 24 months: Last funding round is 13 months before the Jun 2026 source update.

Workforce seniority mix

Aggregated from 4 classified profile signals.

Largest seniority band
Manager
2 of 4 classified profile signals.
Multi-tier seniority evidence: Seniority graph spans 4 classified profile signals across 3 tiers. Leadership-heavy visible sample.
Management-to-IC proxy
Leadership-heavy visible sample
75.0%
managerial seniority signals
25.0%
contributor seniority signals
3 managerial seniority signals and 1 contributor signal appear in the visible seniority-classified sample.
Management-shape evidence tier: Leadership-heavy management-shape evidence. Management-shape evidence combines 4 seniority-classified signals, 3 managerial signals, 75.0% managerial share, and 1 contributor signal.
Manager 2 profiles
50.0% of classified seniority signals
Executive 1 profile
25.0% of classified seniority signals
Individual contributor 1 profile
25.0% of classified seniority signals

Workforce geography

Aggregated from 2 visible profile location signals.

Workforce geography evidence
Multi-location workforce geography evidence
Workforce geography spans 2 locations across 2 visible profile signals. Top workforce hub differs from company location.
Distribution signal
Multi-location workforce
Visible profile location signals span 2 locations, led by Iloilo, Western Visayas, Philippines.
Workforce location footprint
Two-city workforce footprint
Visible profile locations span 2 cities across 1 country, led by Iloilo.
Cities
2
Countries
1
Company-location alignment
Top workforce hub differs from company location
The largest visible workforce location is Iloilo, Western Visayas, Philippines, while the company location is Pasay, Ph.
Top workforce hub share: 50.0%
Company-location evidence tier: Workforce-location divergence evidence. Company-location alignment evidence combines company location Pasay, Ph, top workforce hub Iloilo, Western Visayas, Philippines, 50.0% top workforce hub share, and location difference.
Iloilo, Western Visayas, Philippines 1 profile
50.0% of visible location signals
Central Luzon, Philippines 1 profile
50.0% of visible location signals

Decision-maker coverage

3 seniority signals.

Decision-maker evidence tier
Mapped decision-maker evidence
Decision-maker evidence covers 3 seniority signals. Buying committee spans 1 function.
No visible decision-maker contact coverage
Mapped decision-maker signals do not include visible contact data.
Buying committee function coverage
Single-function buying-committee coverage
0 of 1 mapped functions include visible decision-maker contact data.
Mapped buying committee: Mapped decision-maker signals span 1 business function.
Buying committee evidence tier: Mapped buying-committee evidence. Buying-committee evidence combines 1 mapped buying-committee function and Executive / corporate function coverage.
Buyer persona availability: Single-persona buyer availability. Mapped decision-maker evidence covers Executive buyer; 0 of 1 buyer persona include visible contact data. Mapped buyer persona evidence: Buyer persona evidence combines 1 mapped buyer persona and Executive buyer coverage.
Executive / corporate
Manager 2 profiles
66.7% of mapped seniority signals
Executive 1 profile
33.3% of mapped seniority signals

Role and function mix

4 visible titled profiles across 4 distinct role titles.

Title mix
Diverse role title sample
4 distinct role titles across 4 visible titled profiles.
Role-title evidence tier: Diverse role-title evidence. Role-title diversity evidence combines 4 visible titled profiles, 4 distinct role titles, and top title Area Manager at Mini Depato Corp. (Miniso Philippines) at 25.0%.
Area Manager at Mini Depato Corp. (Miniso Philippines) 1 profile
25.0% of visible titled profiles
Executive Assistant to the President at Mini Depato Corporation 1 profile
25.0% of visible titled profiles
Office Administrator 1 profile
25.0% of visible titled profiles
Safety Officer, Store Manager at Miniso Philippines 1 profile
25.0% of visible titled profiles

Contactability signals

Visible people
4

Explore related pages

Related company intelligence:

Mini Depato Corp. proudly brings the global Miniso brand to the Philippines. Over the years, Miniso has evolved into a vibrant lifestyle brand, offering an extensive product range that includes toys, gifts, electronics, fragrances, personal care items, home décor, and more — all at incredibly affordable prices. With the spirit of its slogan, “Life is for fun”, Miniso continues to innovate and lead the trend of interest-based consumption. Through exciting co-branding collaborations with renowned license holders, excellent design, and cutting-edge technology, Miniso launches products that are visually appealing, user-friendly, and fun to enjoy. Recent launches include popular collaborations with BT21, One Piece, Harry Potter, and the Powerpuff Girls. Miniso is a rapidly growing international brand, with 6,630 stores across over 100 countries and six continents. In the Philippines, Miniso boasts 180 stores, making it an integral part of the largest retail chain in the country as a specialty store under SM Retail.

Company source details

Employees
249
Address
Pasay, Ph
Industry
Retail
NAICS
Retail Trade
Motor Vehicle and Parts Dealers
Sporting Goods, Hobby, Musical Instrument, and Book Stores
General Merchandise Stores
Miscellaneous Store Retailers
Nonstore Retailers
Professional and Commercial Equipment and Supplies Merchant Wholesalers
Miscellaneous Durable Goods Merchant Wholesalers
Miscellaneous Nondurable Goods Merchant Wholesalers
Other Motor Vehicle Dealers
Automotive Parts, Accessories, and Tire Stores
Sporting Goods, Hobby, and Musical Instrument Stores
Department Stores
General Merchandise Stores, including Warehouse Clubs and Supercenters
Other Miscellaneous Store Retailers
Vending Machine Operators
Direct Selling Establishments
Recreational Vehicle Dealers
Motorcycle, Boat, and Other Motor Vehicle Dealers
Automotive Parts and Accessories Stores
Tire Dealers
Sporting Goods Stores
Hobby, Toy, and Game Stores
Sewing, Needlework, and Piece Goods Stores
Pet and Pet Supplies Stores
Art Dealers
Manufactured (Mobile) Home Dealers
All Other Miscellaneous Store Retailers
Fuel Dealers
Other Direct Selling Establishments
Boat Dealers
Motorcycle, ATV, and All Other Motor Vehicle Dealers
Musical Instrument and Supplies Stores
Warehouse Clubs and Supercenters
All Other General Merchandise Stores
Tobacco Stores
All Other Miscellaneous Store Retailers (except Tobacco Stores)
HQ
Pasay
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UNIQLO, SM Supermalls, Okada Manila, Philippine Airlines, SM Retail, Unilab, Inc., Watsons Philippines, Coca-Cola Europacific Aboitiz Philippines, Rustan Commercial Corporation, Sunnies Inc..

Miniso Philippines Questions

Miniso Philippines people graph sample