Miniso Ukraine

MINISO Co., Ltd. has been operated since 2013. MINISO has been expanding globally since its establishment in 2013. It has opened more than 1,400 stores around the world within three years and its revenue hit USD 75 million in 2015, which is expected to reach USD 1.5 billion by 2016. Currently, MINISO has signed strategic cooperation agreements with 40 countries and regions. On average, it opens 80 to 100 stores monthly and it is anticipated to open 6,000 stores all over the world by 2020, with global revenue of USD 9 billion. MINISO has been advocating the philosophy of quality life and respecting the needs of customers. It dedicates itself to providing customers with quality and creative products. The company is the pioneer of global fashion leisure life commodity consumption. Miniso advocates the philosophy of a simple, natural and quality life as well as a brand essence of "returning to nature & restoring product essence". Nature possesses great magic power. While we human beings enjoy what nature gives us, we learn and create from her.Because of this, we pursue a simple & natrual life philosophy, design and manufacture excellent goods, taking into account of earth resources, environment, recycling and other issues, truly return to nature and the essence of product. MINISO is not just a brand name, but also a way of life style. It would not deliberately emphasize the so-called fashion or personality or approves that popular brands should raise their status. On the contrary, MINISO stands on consumers’ point of view when developing products, which is - [Back to the essence], getting rid of showiness and returning to the nature. MINISO is like a compass, pointing out "basic" and " natural" directions. Design philosophy : natural and healthy