Established in Tokyo, MINISO, the Japanese fast fashion designer brand, was jointly founded by Miyake Junya, the chief designer of MINISO, and Ye Guofu, the Chinese young entrepreneur. MINISO advocates fashionable and relaxed lifestyle and directs a superior products consumption pattern.
MINISO pursues a “simple, natural and quality” life philosophy and a brand proposition of "coming back to nature, and reverting to the essence of products". It launches new products every seven days and the low-price but high quality products are popular among customers. MINISO positions itself as the fast fashion chain stores, whose core values gain popularity among consumers and lead the market to a new trend of “superior products consumption”. MINISO Co., Ltd. has been operated since 2013. It established in China in September of the same year, expanding across China since then.
MINISO has been expanding globally since its establishment in 2013. It opened more than 1,000 stores around the world within 3 years, whose sales revenue reached RMB 5 billion in 2015 and approached RMB 10 billion in 2016. MINISO is regarded as a fierce competitor by some well-known enterprises such as UNIQLO, MUJI and Watsons. It is also deemed as “the biggest enemy” by the Chinese Apple distributor. Currently, MINISO has signed strategic cooperation agreements with more than 40 countries and regions, including the U.S., Canada, Russia, Singapore, Dubai, Korea, Malaysia, Hong Kong (China), and Macao (China) and Nigeria. On average, it opens 80 to 100 stores monthly.
Company Details
- Employees
- 43
- Founded
- -
- Address
- Equipment
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- http://miniso.com/
- Keywords
- Retail and FMCG, Comex, Logistics.
Miniso Nigeria Questions
Miniso Nigeria's website is http://miniso.com/
Miniso Nigeria's LinkedIn profile is https://ng.linkedin.com/company/minisonigeria
Miniso Nigeria has
43 employees.
View email and phone details for 43
employees at Miniso Nigeria.
Miniso Nigeria's industry is
Retail
Miniso Nigeria's top competitors are
Altitude Group Ltd,
Sheriff Deputies,
Famfa Oil Limited,
So Fresh,
Kleenrite Limited,
Istore Nigeria,
Miniso Nigeria (Shengway Global Merchant Ltd.),
Vivolens,
Miniso Nigeria,
The Place Nigeria.
Miniso Nigeria's categories are Retail
Miniso Nigeria's founding year is 2013
