Minor AM

Born in 2019, Minor AM is the Amsterdam-based artist agency already making a distinct mark. Fed up with the industry dynamics, Minor AM decided to take matters into their own hands; establishing an agency built on transparency, knowledge sharing, durable growth and community building. More than anything, Minor AM functions as a real home for the new generation. It is currently the haven of rising local Dutch gems including Mary Lake, Fafi Abdel Nour and Suze Ijó, but also represents global underground champions such as Octo Octa, MoMA READY and AceMo. No matter how fresh or established, or what sound they bring to the dancefloor - what this budding agency and all its artists have in common is a trailblazing sound and spirit. Words by Leendert Sonnevelt for Dekmantel Connects.