Minthub

minthub is a B2B innovation hub dedicated to driving honest and relevant innovation which enables social change throughout the Intimate, Sexual Health and Well-being industry. We deliver honest innovation through a human-centric, back to basics approach that ensures profitability by answering the real needs of consumers and driving behavioural change. All of our innovations are embedded with human life stages and cycles, encapsulated by our proprietary approach humint model as created by minthub to mean, human-centric innovation. At minthub, all of our innovations are built with human truth. This ensures that all products serve actual customer needs and deliver solutions that enable people to live fulfilled intimate lives which ultimately allows them to develop social intimate confidence. It is underpinned by a process that gathers human, medical, social and psychological intelligence to transcreate practical, bespoke product offer set in the context of market conditions and proliferating customer needs. We innovate across key category markets including; Male Intimate Care, Menopause and Aging, Sexual Wellness and Pleasure, Menstruation and Hormones, Contraception, Beauty and Grooming, Teen and Tween