Mirc Media

Mirc Media is a digital analytics company that helps celebrity managers and television sales teams measure and understand their audience base, basis reactions captured from digital platforms. Our real time audience measurement dashboard provides reports and actionable insights on the following lines: a) Reach: How many people does your celebrity/tv show engage? b) Quality of Reach: Demographics, psychographics, archetypes and value synergy with advertisers. In simple terms we help celebrity managers and television sales team monetise better by adding scientific data to their perception based pitch Industry tags: Media & Entertainment, artist management, television Technology tags: Big Data, Analytics, Machine learning, NLP