Mirror + Light

Mirror + Light is founded on the belief that context is everything: it reflects and shapes people’s behaviours and attitudes. We provide adaptive and agile solutions for contemporary business + marketing challenges and illuminate pathways to success for brands + business. Services include: All aspects of market research with an emphasis on qualitative exploration, evaluation + innovation / NPD (digital and ‘real world') Cultural forecasting / decoding + semiotic analysis Unlocking existing insights via data analysis, stakeholder mining, and internal workshopping Collaborative approaches to business challenges with other agencies / consultancies (brand, design-thinking, media + advertising) Communications (ad hoc writing, presentations, conference papers, articles, social media, etc) Key category expertise: built environment / place-making, retail, community development + optimisation (residential + other), services, food + beverage, media, sport + leisure