Mishkalo

Mishkalo is a Wedding Registry for Art. It brings together two otherwise unrelated markets: the $90B art market and the $20B wedding gifts market. Mishakalo's goal is to bring a brand-new option to the wedding gifts market, simultaneously expanding the art market by bringing in younger buyers. Rationale: Couples getting married today are older and probably already living together. They are established and have pots, pans and other utilitarian items that traditional wedding registries cater to. Mishkalo caters to their aspirational, rather than utilitarian needs, with art. Original art is unique and one-of-a-kind. It’s not a commodity with a SKU. It ages well compared to blenders and toasters. It could become a collectible or an heirloom for the family that the couple is aspiring to build. Visit https://mishkalo.com.