MKTGx

MKTGx is the University of Toronto’s pioneering club focused on the intersection of marketing technology (MarTech) and experiential marketing. Our mission is to provide members with a comprehensive understanding of marketing technology, including AI-powered tools and digital strategies, while exploring creative, experience-driven tactics like guerrilla marketing, immersive brand activations, and VR/AR campaigns. Through workshops, seminars, collaborative projects, and real-world applications, MKTGx aims to bridge the gap between technology and creative marketing strategies to prepare members for future roles in the industry.