Sole proprietorship advising clients in many aspects of business, product, innovation, go-to-market, marketing and brand strategy, methodology development and process design, project management, and execution, including:
• Qualitative and quantitative market research
• Market sizing
• Target customer definition
• Product definition, development, and launch management
• Brand definition, positioning
• Value proposition development
• Opportunity identification
• Partnership strategy
• Internet strategy and development
• Execution: requirements definition, creative briefs, collateral development, advertising, copywriting and editing, legal / compliance
• Project definition, scope validation, team and vendor sourcing and management
• Proposal development, pricing, contracts finalization
• Budget development and management, billing
• Methodology development, process analysis, process design
Clients have included Charles Schwab, Salesforce, Glam (Mode Media), AKQA, Key Curriculum Press, PeopleSoft, The Financial Women’s Association of San Francisco, Storyline Productions - an Emmy award-winning documentary film company, Moving Brands, and eNature, among others.
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