MNC NTC Broadcast Integration

MNC NTC Broadcast Integration (MNBI) is a sales business unit part of MNC Media Group. MNBI is a multiplatform monetization, sells virtual ads production and placement services in non-time consuming or NTC areas from media within the MNC Media Group (RCTI,MNCTV, GlobalTV, iNews, and RCTI+). MNBI brings more values and experiences for advertisers, broadcasters, and people. - For advertisers, MNBI brings brands to life where it matters most to audiences in content they love. - For broadcasters, MNBI offers a new high-impact advertising format that scales. - For people, they experience brands in the content they're passionate about. The experiences that NTC advertisings brought would increase brand recall, message recall, and purchase intentions. During 2017 to 2019, the active brands that handled by MNBI increases from 120 brands to 207 brands - and during that time as well, we sold from 2.232 to 5.914 advertising spaces.