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Healthcare providers are battling for society’s trust and patients' hearts and minds. Thoughtful Care is a pledge of “a clinical practice that makes patients better, not worse off.” Thoughtful Care costs less since it's well-planned to reduce expensive and harmful complications, but unfortunately, it lacks organization, so there are zero sponsors for it. Several industries sponsor doctors who practice costly, thoughtless care, resulting in unnecessary surgery, hardware, and drugs. Value in healthcare remains a fleeting illusion; complacency enabled the system to increase costs while simultaneously discounting clinicians' fees. Clinicians are burdened by hundreds of onerous quality metrics that are systematically manipulated. Thoughtful clinicians are pushed to work harder for less; thoughtless clinicians are often rewarded for upcoding to falsely enhance quality metrics and increase discounted service volume. Payers lack experienced practicing doctors, so they revert to insurance or business analytical professionals trying to make sense of clinical data. Doctors cost 7% of the entire system while prescribing the other 93%. Society needs thoughtful clinicians who serve patients' best interests STRATEGY Demonstrate the value of Thoughtful Clinicians to payers with an apple- to-apple comparison Simplify and constantly measure patients' quality of care, which equates to quality of life Thoughtful Clinicians are bonused for high quality and lower cost Is a specific treatment worth it? This decision should be made together by Thoughtful Doctors and their patients, who have built a trusting relationship Machines should be trained by Thoughtful Doctors