Mojo

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๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ & ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ฎ๐—ป๐—ฐ๐˜† โ— Helping clients connect with audiences by crafting brands that build value and equity, offering knowledge and insights that enable businesses or individuals to evolve successful identities that align with achieving their goals. โ— Core services: Corporate Branding, Personal Branding and Brand Design. โ— Personal areas of specialisation include brand strategy, design consultation, leadership/executive coaching and workshop facilitation. โ— Leveraging extensive design industry knowledge [design, development and delivery] in corporate identity, customer/user experience [CX/UX], visual communications, presentations, new product development, innovation and digital solutions architecture. โ— ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต: Identify Need | Personas [empathy maps] | Positioning | Value Proposition | Brand Audit โ— ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†: Brand Story | Core Values | Brand Map | Brand Statements | Brand Definition | Mood Boards โ— ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป: Creative Brief | Benchmarking | Naming/Tagline | Brand Mark | Brand Architecture [design system] | Messaging | Customer Experience [CX mapping] โ— ๐—ง๐—ผ๐˜‚๐—ฐ๐—ต๐—ฝ๐—ผ๐—ถ๐—ป๐˜๐˜€: Brand Guidelines including Brand Mark, Fonts, Colour Palettes, Grids/Layouts, Photography, Icons/Diagrams, Tone of Voice | Touchpoints: Stationary, Brochures, Online Presence, Product [visual brand language], Signage, Interiors, Vehicles etc. โ— ๐—”๐˜€๐˜€๐—ฒ๐˜๐˜€: Implementation | Engagement Channels [social media, print etc] | Talk Customers Language[messaging] | Quality of Collateral [production specs] | Differentiation Opportunities ๐—–๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€: Cpl | Covalen | Future of Work Institute | UCD [University College Dublin] | The Information Lab | ELFC [Engine Lease Finance] | Cavan County Council | Diageo | Pepper Money | HSE [Health Service Exec] | Peter Mark | Brown Thomas | Trinity College | Bank of Ireland | Glanbia | Co:worx | Bord Bia | An Post | Cavan Digital Hub | Advanced Organisation | Coillte | Total Digital
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