𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗕𝗿𝗮𝗻𝗱/𝗗𝗲𝘀𝗶𝗴𝗻 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆● Helping clients connect with audiences by crafting brand experiences that build value and equity.● Specialisations: Brand Strategy, Design Consultancy, Executive Coaching and Workshop Facilitation.● Drive business development and sales pipeline using needs analysis and consultative selling for B2B and B2C opportunities.● Develop new business opportunities using: market analysis; lead generation; tendering/pitches; strategic partnerships; development of service offerings; business modelling to identify opportunities; CRM (Client Relationship Management); networking; brand management and marketing.● Use branding tools such as StoryBrand Framework (SB7), BrandScript and Brand Strategy Canvas, combined with creative thinking and AI to frame and craft innovative strategies, design solutions and messaging that meet specific client objectives.● Customer engagement and satisfaction increase 20-30%, measured through detailed performance metrics like customer feedback scores and engagement analytics on brand campaigns.● Led €500k+ rebranding of multinational recruitment organisation Cpl Group by orchestrating branding strategy, design and stakeholder alignment., This resulted in 30% increase in brand equity, measured through comprehensive market surveys and brand valuation metrics (part of €318m buyout). ● Consult 30+ blue-chip clients including Cpl Group, Covalen, UCD (University College Dublin), Future of Work Institute, The Information Lab, ELFC (Engine Lease Finance), Cavan County Council, Diageo, Pepper Money, HSE (Health Service Exec), Peter Mark, Brown Thomas, Trinity College, Bank of Ireland, Glanbia, Bord Bia, An Post, Cavan Digital Hub, Coillte and Advanced Organisation.● 𝗥𝘂𝗻𝗻𝗲𝗿-𝘂𝗽: ‘Published Accounts Awards’ Best Brand, Communication & Marketing 2020: 'Cpl' Annual Report.● 𝗦𝗶𝗹𝘃𝗲𝗿: ‘Graphis International Awards’ Branding Design Award 2018: 'Cavan County Council' Branding.

𝗖𝗿𝘆𝗽𝘁𝗼𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆 𝗖𝗿𝗼𝘄𝗱𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺● Co-founded blockchain financing platform for Web3 projects, leveraging AI integration to match start-ups with investors.● Created value proposition and strategy using Business Model Canvas, analysing research that informed creative.● Led brand strategy, web/app solution architecture, UX design and technology roadmap for cohesive user experience across all touchpoints.● Directed solution architecture and created user experience design (UED) that met all stakeholder requirements.● Designed responsive website optimised for all devices and browsers.● Developed an online marketing strategy that would appeal to a broad audience based on targeted personas.● Secured €400k seed funding with compelling Proof-of-Concept.

𝗧𝗲𝗹𝗲𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗠𝘂𝗹𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹● Drove opportunities for Three’s suite of ICT (Information Communications Technology) Enterprise Mobility Solutions in existing and target SME and corporate customer bases.● Mobile Apps evangelist and specialist pre-sales consultant responsible for requirements gathering, problem framing and solutions architecture design.● Technical expert in Apps, Enterprise Mobility, Cloud Technologies, Managed Mobility, UED (User Experience Design) and Digital Transformation, also cross-selling complimentary ICT products and services.● Generated €1.3m+ annual revenue from business development and end-to-end B2B consultative sales of complex app design and development services (typical deal size €40-60k).● Secured €5.8m+ in SME and Corporate sales over 5 years for 100+ clients including Zurich, All In Care, RSA, Aer Lingus, CRH, Aryzta, Diageo, Glanbia, Bunzl and O2.● Collaborated with and trained sales teams to identify new business opportunities and supported account managers in selling Three’s ICT products and services portfolio.● Prepared client proposals and tenders, incorporating compelling value propositions and business cases.● Increased lead conversion by ~20% through collaboration with Account Managers, DevOps and stakeholders.● Managed pipeline and P&L for all sales on Salesforce, handing over won deals to implementation team.● Advised internally regarding ICT Roadmap, aligning company strategy with customer needs.● Facilitated discovery/mapping workshops as Design Lead and chaired presentations.● 𝗥𝘂𝗻𝗻𝗲𝗿-𝘂𝗽: ‘Tech Excellence Awards’ Mobility Project of Year 2016: 'Zurich Insurance' Sales Broker Tablet App.● 𝗪𝗶𝗻𝗻𝗲𝗿: ‘Tech Excellence Awards’ Mobility Project of Year 2014: 'All In Care' Home Carer Mobile App.● 𝗥𝘂𝗻𝗻𝗲𝗿-𝘂𝗽: ‘Tech Excellence Awards’ Mobility Project of Year 2014: 'RSA' Driving Tester Tablet App.

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆● Increased brand recognition 20% by directing strategy and brand management across all customer experience touchpoints (also for group companies Promech and Synecco).● Delivered innovation strategies resulting in 15-30% productivity improvements for 15+ multinationals including Pfizer, Hollister, O2, Johnson & Johnson, GE and Diageo.● Consulted on strategic innovation, technology evolution, product/service roadmaps, process optimisation, service design and capability building, experience mapping, and data visualization.● Drove breakthrough innovation, delivering high-level strategic solutions using tools and processes such as TRIZ (Theory of Inventive Problem Solving), Kanban, Lean Six Sigma, Just in Time (JIT), Agile, Scrum, Mapping, Design Thinking and Patent Search.● Advised on brand and innovation strategies, using data visualisation, experience mapping, communications and workshop facilitation.

𝗪𝗲𝗯/𝗔𝗽𝗽 𝗗𝗲𝘀𝗶𝗴𝗻/𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗔𝗴𝗲𝗻𝗰𝘆● Directed sales for web/app design and development with bespoke front-end and back-end solutions, across a diverse range of clients in both private and public sectors.● Generated €3.2m+ in new business from B2B sales over 4 years, for 80+ clients including UNICEF, Irish Racing (Irish Times), Dublin Zoo, Barry’s Tea, Shamrock Foods, Lucozade Sport, Pfizer, National Dairy Council, O’Briens Sandwiches, Dublin Theatre Festival, MeetingsBooker.com, Eumom, RedFM and Entertainment.ie.● Account management and consulted on web strategy, UX design (user experience), back-end development (database content management, e-commerce), accessibility, search engine optimisation, mobile solutions (mobile sites, apps), multimedia design, hosting and email.● Developed new business opportunities and sales using: market analysis; lead generation; tendering/pitches; strategic partnerships; development of service offerings; business modelling to identify opportunities; CRM (Client Relationship Management); emerging technology innovation (mobile apps); networking; brand management and marketing.● Prepared proposals, facilitated workshops and chaired presentations.● 𝗥𝘂𝗻𝗻𝗲𝗿-𝘂𝗽: ‘Golden Spiders Awards’ Website 2010: ‘ShamrockFoods.ie’● 𝗥𝘂𝗻𝗻𝗲𝗿-𝘂𝗽: ‘Golden Spiders Awards’ Website 2009: ‘MeetingsBooker.com’● 𝗪𝗶𝗻𝗻𝗲𝗿:: ‘Golden Spiders Awards’ Website 2008: ‘LucozadeSport.ie’● 𝗪𝗶𝗻𝗻𝗲𝗿: ‘Golden Spiders Awards’ Website 2008: ‘RedFM.ie’

𝗜𝗿𝗶𝘀𝗵 𝗗𝗲𝘀𝗶𝗴𝗻 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴/𝗨𝗽𝘀𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝗡𝗲𝘁𝘄𝗼𝗿𝗸● Managed €650k annual budget for the award-winning Design Ireland Skillnet, one of the most successful training networks in Ireland that offering world-class Continuing Professional Development (CPD) training and events with 600+ members.● Oversaw government-subsidised, customised certified training programmes for professionally qualified designers in specialised creative disciplines.● Steered strategic planning and design of new training solutions to meet the specific requirements of stakeholders and industry representatives.● First Skillnet in Ireland to offer Postgraduate QQI Level 9 courses in further education with Recognition of Prior Learning (RPL), i.e. Master of Arts (MA) in Professional Design Practice (Dublin Institute of Technology) and Certificate in Sustainable Design (Carlow Institute of Technology).● First Skillnet to develop and employ a fully autonomous website with online e-commerce functionality for booking and payment of courses.● Organised and managed national networking events and seminars that helped increase the opportunities for numerous collaborations across the Irish design industry.● Elected as a director of Design Ireland in 2008 having been chairman of the Skillnet since 2003.● 𝗪𝗶𝗻𝗻𝗲𝗿: ‘IITD’ (Irish Institute Training Development) Outstanding Achievement in Design Sector 2008: ‘Design Ireland Skillnet’ Training Network.● 𝗥𝘂𝗻𝗻𝗲𝗿-𝘂𝗽: ‘IDI Design Awards’ (Institute Designers Ireland) Promotional Literature 2008: ‘Design Ireland Skillnet’ Brochure.

𝗕𝗿𝗮𝗻𝗱/𝗗𝗲𝘀𝗶𝗴𝗻/𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝗰𝘆● Drove new business development within new growth sectors, winning B2B sales totalling €600k+ in 1 year.● Won new projects with 25+ clients including Bord Bia (Bloom), IIP (Irish International Print), Dulux, Barrington Capital, Four Seasons Hotel, Crosbie Property, Smarthomes, Navan Town Centre, Moritz, and Cove Station.● Managed client accounts and built close relationships by taking a consultative approach to brand strategy, visual communications, web/interactive and new product development projects.● Liaised with all levels of client management up to C-Suite, contractors and designers from initiation to delivery, ensuring creative integrity.● Process-driven creativity based on a methodology of client consultation to evolve best-fit design strategies via audits, qualitative/quantitative research, workshops, brand positioning, briefing documentation and specification.● 𝗚𝗿𝗮𝗻𝗱 𝗣𝗿𝗶𝘅 𝗪𝗶𝗻𝗻𝗲𝗿: ‘GDBA Graphic Design Business Assoc) IDEA Awards’ Design Effectiveness 2007: ‘Bord Bia’s Bloom' Branding.● 𝗥𝘂𝗻𝗻𝗲𝗿-𝘂𝗽: ‘GDBA Graphic Design Business Assoc) IDEA Awards’ Design Effectiveness 2007: ‘IIP’ (Irish International Print) Brochure.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗕𝗿𝗮𝗻𝗱/𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗴𝗲𝗻𝗰𝘆● Improved the company's market position and contributed to overall financial growth through new business development, winning B2B sales totalling €2m+ in roughly 4 years.● Consulted on brand strategy and built key customer relationships, identified opportunities, negotiated and closed business deals.● Maintained extensive knowledge of market conditions and managed client accounts and design projects.● Closed New Ireland and Cuisine de France deals, both large-scale branding projects valued €180k+.● Won and managed accounts for 70+ clients including Bank of Ireland, RTE Sport, IDA, ComReg, Irish Pride, Pierse, Revenue, Top Oil, Superquinn, Top Oil and Design Ireland Skillnet● Managed brand programmes for each client, from initial strategic brand audit, workshops and positioning through to creative development of new brand marks and implementation of design system across all branded collateral, culminating in corporate guidelines.● 𝗚𝗿𝗮𝗻𝗱 𝗣𝗿𝗶𝘅 𝗪𝗶𝗻𝗻𝗲𝗿: ‘GDBA Graphic Design Business Assoc) IDEA Awards’ Design Effectiveness 2005: ‘Design Ireland Skillnet’ Brochure.