Zero to One

We help Entrepreneurs. What we Believe in : "It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so." - Mark Twain “.. almost no discovery, no technologies of note, came from design and planning--they were just Black Swans. The strategy for the discoverers and entrepreneurs is to rely less on top-down planning and focus on maximum tinkering and recognizing opportunities when they present themselves” - Taleb, Nassim Nicholas “Successful companies don’t succeed because they have the right strategy at the beginning; but rather, because they have money left over after the original strategy fails so that they can pivot and try another approach. Most of those that fail, in contrast, spend all their money on their original strategy—which is usually wrong. The” ― Clayton M. Christensen “Luck plays a bigger role than skill does. Of course, little is achieved without talent, and nothing is achieved without hard work. Unfortunately, neither skills nor toil and trouble are the key criteria for success. In conclusion: Certain people make a living from their abilities, such as pilots, plumbers, and lawyers. In other areas, skill is necessary but not critical, as with entrepreneurs and leaders.” - Rolf Dobelli