More Than Reality

MTR was started in 2018 for the purpose of developing and operating cutting edge entertainment applications to enhance visitation experiences at historic, heritage, archeological and nature sights throughout Israel, and beyond. Employing augmented reality and other smartphone capabilities, we have created a platform for development of sensory and multi-dimensional outdoor experiences focused on the particular site being visited. The user drives the plot, makes choices, has dialogues with 3D life size characters, and chooses between a variety of languages, difficulty levels, social or competitive styles, etc. Our applications have already demonstrated their ability to significantly improve visitor experiences at our beta site in Rosh Pina.