Morni | مرني

Who We Are Founded in 2015, Morni is redefining the automotive experience across the Middle East. What began as a roadside assistance app has evolved into a fully integrated automotive platform offering on-demand and subscription-based services for roadside support, vehicle transport, online auctions, and end-of-vehicle- life solutions. Today, we operate in Saudi Arabia, the UAE, delivering fast, reliable, and tech-enabled services through a single digital ecosystem. What We Do Morni delivers a fully integrated automotive experience through four key verticals: Assist, Care, Auction, and Claims. We provide reliable roadside assistance and towing services under Morni Assist, offering on-demand and subscription-based solutions for individuals, fleets, and insurers. Through Morni Care, we connect drivers to a trusted network of workshops and garages for maintenance, repairs, and vehicle services — all accessible through our platform. Morni Auction simplifies the buying and selling of used and salvaged vehicles through a transparent and digital-first experience. With Morni Claims, we offer third-party administration services that streamline insurance processes through automation, operational control, and nationwide reach. Together, these verticals form a seamless ecosystem that supports every stage of vehicle ownership — from emergencies to everyday care to end-of-life decisions. Sustainability Through our digital auction network, we enable responsible vehicle recycling, supporting the circular economy and reducing environmental waste. Join Us Whether you're a driver, business, or partner — discover how Morni can move you forward.