MOTHER Denim

MOTHER, IN BRIEF Famous for its model cult following, super-soft fabrics and irreverent disposition, the boutique made-in-L.A. brand is unique for its genius in keeping an indie spirit while still offering fits and washes that appeal to a wide range of people. WHAT’S WITH THE NAME? The name MOTHER plays off the idea of duality - it can be nurturing or a cuss. It evokes unconditional love and teenage rebellion all at the same time. The brand’s attitude and collections always present a juxtaposition of hard and soft. MOTHER LOVES YOU MOTHER believes in being something greater than itself and strives to make a difference through its collaborations. The motto, “Mother Loves You” is used it to communicate acceptance, unity and equality. One of the brand’s missions it to help generate awareness and funds for various causes and issues affecting our world. MOTHER always said, “Go out into the world and do well, but more importantly, go into the world and do good”. (Minor Myers)