As a leading freelance digital marketing consultant, my key areas of expertise are: business optimisation, brand development, creative development, social media and content marketing and integrated / digital marketing strategy.
I’m also fascinated by sales psychology, decision making theory and buying behaviour. I love nothing better than to really get under the skin of a product – and a target market – and dig deep into the murky subconscious world where most of our decision making takes place – often without our conscious minds getting much of a look in! (See my article Mad Men vs Maths Men for more on this topic).
As the founder and CEO of multi-award winning digital agency Coolpink, I’ve spent the vast majority of my career finding effective ways to engage consumers in today’s fragmented and rapidly evolving marketing landscape.
If you take a look at the work we did over at Coolpink, along with some of the blogs that I’ve authored over the last couple of years you will see that I have bags of experience and plenty to say relating to the whole ‘integrated marketing’ piece – particularly with regard to retail and B to C brands.
That’s not to say that similar principles can’t be applied on a B to B basis and in my time I’ve worked with and advised many hugely successful, international B to B organisations such as Patterson Medical Group and PPG Industries; amongst others.
Key Skills: Brand Development, Social Media Strategy, Content Marketing Strategy, Digital Marketing Strategy
If you need help from a highly experienced digital marketing consultant, please don’t hesitate to get in touch!
Company Details
- Founded
- -
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Website
- http://www.markbower.co.uk
Mpb Ventures Questions
Mpb Ventures's website is http://www.markbower.co.uk
Mpb Ventures's LinkedIn profile is https://www.linkedin.com/company/mpb-ventures
Mpb Ventures's industry is
Advertising Services
Mpb Ventures's top competitors are
Forma International,
Confidential,
Global Advantage Employment,
Design,
Rivet Insights,
Rarsynergy,
Confidencial,
Global Jobs Limited,
Adzyminne,
Jobforest.
Mpb Ventures's categories are Advertising Services
Mpb Ventures's founding year is 2013
