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As a leading freelance digital marketing consultant, my key areas of expertise are: business optimisation, brand development, creative development, social media and content marketing and integrated / digital marketing strategy. I’m also fascinated by sales psychology, decision making theory and buying behaviour. I love nothing better than to really get under the skin of a product – and a target market – and dig deep into the murky subconscious world where most of our decision making takes place – often without our conscious minds getting much of a look in! (See my article Mad Men vs Maths Men for more on this topic). As the founder and CEO of multi-award winning digital agency Coolpink, I’ve spent the vast majority of my career finding effective ways to engage consumers in today’s fragmented and rapidly evolving marketing landscape. If you take a look at the work we did over at Coolpink, along with some of the blogs that I’ve authored over the last couple of years you will see that I have bags of experience and plenty to say relating to the whole ‘integrated marketing’ piece – particularly with regard to retail and B to C brands. That’s not to say that similar principles can’t be applied on a B to B basis and in my time I’ve worked with and advised many hugely successful, international B to B organisations such as Patterson Medical Group and PPG Industries; amongst others. Key Skills: Brand Development, Social Media Strategy, Content Marketing Strategy, Digital Marketing Strategy If you need help from a highly experienced digital marketing consultant, please don’t hesitate to get in touch!