Media Rating Company

In a world that continues to focus on KPIs and performance, MRC reflects true viewership/measurement numbers in all aspects of media. The Vision 2030 adopts a new approach, depending on digitalisation of all services provided by the public sector, and encouraging the private sector to have measures that accurately reflect market performance. We, at MRC, focus on the Saudi Media industry through reliable, transparent, industry led and audited measurement. MRC (MEDIA RATING COMPANY) is a privately owned company empowered by the media industry in Saudi Arabia to develop, design, commission, overlook, and generate scientific, accurate, reliable and timely media audience measurement services in KSA. MRC is working continuously with the Advertising Industry Board, chaired by GCAM, to ensure capturing all the different industry needs that vary between media owners, agencies and advertisers, reflecting them into the newly developed solution designed to support proper growth in content development and media spend.