MRMcentral

MRMcentral is the Marketing Resource Management (MRM) platform formerly known as Marketing Operations On-Demand (MOOD) and prior to that, it was known as MarketingCentral. MRMcentral is a project management & collaboration software system made for marketing teams and agencies that want the benefit of multiple features in one comprehensive tool. A combined project, resource and financial management system for marketers. When IBM announced its plans for “end of life” for the system, being the nucleus of the team that first created MarketingCentral, we simply couldn’t let that happen so we acquired the system from IBM with the intent of breathing new life into it and re-establishing ourselves as a dominant force in the market (Marketing Resource Management) we pioneered and helped build. So, we put the band back together (much of it, anyway) and we are back at it! Why the Name Change? Well, in a time when company names are pretty random, made-up words (largely to secure a domain, of course) and do not convey in any way what the product or service they provide actually does, we figured we would take an opposite approach. We took the opportunity to rename the system to even better reflect what the system does… which is Marketing Resource Management (MRM) and it does it better than any system out there.