Ms Lex is a luxury swimwear and lifestyle brand informed by surf culture and a passion for the wonders of the ocean.
Inclusivity, sustainability and an elevated sense of style are at the core of the process and brand. Ms Lex’s approach to design holds a respect for both the female body, the ocean and planet at large. Founded by avid surfer Melanie Socratous, Ms Lex collections are engineered as an aesthetically elevated uniform that seamlessly translates from the sea to the streets.
Ms Lex is anchored in harnessing a feminine energy that radiates from the garments to the waves and is guided by modernist design principles with a focus on minimalism and function.
The core collection was created with a 365 ethos, meaning it endures every day of the year, across all seasons, in and out of water with protection against harsh conditions.
All the designs are crafted to be sturdy, sensible and able to withstand duck dives and wipe outs without any wardrobe malfunctions. The collections are built around classic pieces in minimalist palettes -wearing them almost feels like you got dressed up to go surfing! With streamlined silhouettes, Ms Lex never sacrifices performance and delivers the trifecta of sophistication, reliability and practicality.
Ms Lex is an independent and self-funded brand by women for women.
Company Details
- Employees
- 1
- Founded
- -
- Address
- Melbourne , Victoria , Au
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- http://www.mslex.com.au
- HQ
- Melbourne , Victoria
Hermioni By Ms Lex Questions
Hermioni By Ms Lex's website is http://www.mslex.com.au
Hermioni By Ms Lex's LinkedIn profile is https://au.linkedin.com/company/ms-lex
Hermioni By Ms Lex has
1 employees.
View email and phone details for 1
employees at Hermioni By Ms Lex.
Hermioni By Ms Lex's industry is
Retail
Hermioni By Ms Lex's top competitors are
Mushroom Group,
Brand Collective,
Propfinder,
Mobility Bathing Group Ltd.,
Ruroc,
Sequin Llc,
Babyboo Fashion,
35mm Co,
Holland Cooper Clothing Ltd.
Hermioni By Ms Lex's categories are Retail
Hermioni By Ms Lex's founding year is 2019
