MSc in Marketing Analytics

The AUEB MSc in Marketing Analytics is the first and only graduate programme of its kind in a Greek University. The AUEB MSc in Marketing Analytics has been especially designed to provide an integrated curriculum that is based on the latest scientific advances and addresses the increasing need of businesses and organisations for sophisticated marketing managers and analysts. Fast technological and economic change creates unprecedented demand for graduates with strong analytical skills and expert know-how in using, analysing and interpreting data from both conventional and digital markets. Our graduates have excellent prospects and go on to a variety of professional and research careers in the exciting area of marketing analytics.