MSJ Advisory

MSJ Advisory is a boutique finance, analytics, and strategy firm. We serve mid-market companies across Australia and New Zealand. There is a mid-market capability gap for integrated finance advisory: - Misaligned value expectations with larger firms (high overheads and legacy business models) - Lack of capability among lower-tier providers for high-stakes work MSJ Advisory fills this gap with a purpose-built model delivering institutional-grade support that meets mid-market value expectations. We combine top-tier expertise with agile delivery to support operational scaling, and critical decision-making. We’re not competing on price; we’re redefining value for the mid-market. Some examples of MSJ Advisory's clients: - Group CFO, Expert360 (https://expert360.com/): Group CFO and MSJ team operate as the outsourced finance function - Interim Global CFO and COO, Abyss Solutions (https://abysssolutions.co/): MSJ operates as the global CFO and COO as well as outsourced finance function. Has critically supported a recapitalisation and operating model transformation. - Interim CFO, Financial Controller and Corporate Finance team for Kismet Healthcare (https://www.kismet.healthcare/): debt advisory, bolt on acquisition and finance operations. - Interim CFO, Grow Inc (https://www.grow.inc/): design and execution of finance operating model, employee incentive scheme reset, investor relations. -Deal origination services, Leading Venture Fund (AU/NZ). - CFO and outsourced finance and analytics, Press Pay (https://presspay.com.au/) - CFO and outsourced finance and analytics, Vively Health (https://www.vively.com.au/) - Interim CFO, Osteon Medical (https://www.osteonmedical.com/) - Outsourced finance team, FounderCo (https://www.founderco.com/) - Outsourced finance team, Clear Value (https://www.clearvalue.co/) - Outsourced CFO and finance team, Leading Health Technology disruptor. - Fund administration and accounting, Leading Fund Manager (Oceania).