EDITH is transforming how we search and shop online.
We all want to shop responsibly, but how? Fashion overconsumption is a system driven by advertisers, search engines, and social media companies to target women and pressure them into comparison shopping to keep up with trends.
In 2022 alone, 9.5 billion tons of returned products went straight to landfills. Even more alarming, 90% of fashion items are discarded within a year of purchase. The fashion industry is responsible for 2.1 billion tonnes of CO2 emissions, accounting for 10% of the world's greenhouse gas emissions. If we don't change course, by 2050, fashion could consume 25% of the global carbon budget.
But the problem extends beyond environmental impact. At EDITH, we've uncovered a profound link between overconsumption, technology use, and mental health. The relentless drive for more takes a significant toll, particularly on women. 85% of all goods purchased are by women, suggesting that advertisers have a strong incentive to target women. Of the 92% of Americans accessing the internet daily, fashion advertisers target young women 3x more than men, using social media influencers as a prominent method of advertising. 88% of young women compare themselves to media images and make their purchasing decisions based on what they see. Research shows that 1 in 8 women has experienced suicidal ideation due to body image issues.
EDITH's mission is to help people curate and procure items that fit their real body measurements, personal values, and aspirational goals. EDITH filters out the harmful advertising that evokes comparison, decision fatigue, and FOMO anxiety.
Company Details
- Employees
- 2
- Founded
- -
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- http://www.myedith.com
Edith Questions
Edith's website is http://www.myedith.com
Edith's LinkedIn profile is https://www.linkedin.com/company/myedith
Edith has
2 employees.
View email and phone details for 2
employees at Edith.
Edith's industry is
Retail
Edith's categories are Retail
Edith's founding year is 2024
