Mylocalgenius

Mylocalgenius is the local technology leader in crowdsourced market research in South East Asia. We specialise in Planogram, Promotion and Stock Fluctuation checks for the FMCG industry. With the high number of retailers, that sell your products, it is challenging to check on the Planogram and Promotions of your Brands at the POS. Regular checks with own staff or mystery shoppers only cover a small portion of the market. Hence you only get a limited view of what is actually going on. This is where Mylocalgenius steps in: We work with a very large network of microjobbers, that go out to the retailers and gather the information. In house we process and analyse these large amounts of data and present our clients with a report of their brands at the retailers. This helps our clients to know exactly what is going on at the POS: -does the product fit in the planogram? -does the product face the customer? -is the planogram well executed? -does the product fit in the shelf price range -what is my competitor's share and position? -what pricing does the competitor have -is my promotion set up properly? -does my competitor benefit from my promotion? -are my products out of stock? These are just a few questions, that can be answered with our solution. Besides our nationwide coverage we also deliver within very short time, so that you can act immediately, when you see something is going wrong at the retailer. We all know, how important proper positioning of the products is. The challenge is check on the implementation at the retailer and to avoid interference of competitors and private label brands.